Innovation and digitalisation

Serving the cultural system

INNOVA MUSEI SRL SB is an innovative startup and benefit company aiming to revolutionize the cultural sector through immersive experiences and digital solutions for the operational and strategic management of museums and institutions. The company’s goal is to make culture more engaging, accessible, and efficient.

We operate in the cultural and technological sectors, with a focus on immersive museums and museum digitalization. Innova Musei designs and creates innovative museum installations conceived to offer immersive, inclusive, and engaging experiences.

Our MISSION is to make cultural heritage more engaging, accessible and interactive through technology and new business models.

Our VISION is to radically transform the way people experience, share and participate in culture. At the heart of this process is the strategic use of digital technologies, which enable content, people and places to be connected in innovative ways, promoting access, interactivity and active participation.

What We Do

01

01

Design

Through digital and interactive solutions, we create immersive experiences that redefine the way audiences learn, communicate, and engage. Our technologies bridge distances, encourage active participation, and strengthen the connection between people, places, and content. With an innovative and sustainable approach, we guide companies and institutions through the transformation of educational, cultural, and tourism processes.

02

02

Exhibition Setup

We design customized installations integrating immersive and multimedia solutions, tools for inclusive and accessible engagement, and digital systems for content management and enhancement. By combining cutting-edge hardware and software technologies, we merge aesthetics, functionality, and storytelling to bring cultural spaces to new life.

03

03

Technical Consulting

We offer specialized consulting services for those who wish to innovate, upgrade, or rethink their cultural spaces and services. We accompany our clients throughout the project, analyzing objectives, needs, and constraints, and proposing concrete, customized solutions to enhance the effectiveness and appeal of the cultural experience.

04

04

Commercial and Marketing Consulting

We help clients develop effective strategies to increase visibility, attract new visitors, and expand business opportunities. With an innovative approach, we support our partners in defining and implementing targeted strategic plans to maximize the impact and success of their initiatives.

Our Technologies

Room 360°

Cutting-edge immersive video projection technology - our flagship product - offering extraordinary and enveloping visual experiences.

VR Headsets

Virtual reality is a gateway to alternative worlds where immersion becomes experience, and experience becomes growth. VR guides users through dynamic environments that stimulate learning and reinvent entertainment.

Touch Systems

Touch technologies transform ordinary surfaces into portals of knowledge and interaction—tables, totems, and walls become living spaces inviting natural and intuitive exploration and discovery.

Augmented Reality

AR doesn’t just add digital elements to the real world—it reinvents it. Each space gains new dimensions, becoming an immersive experience that stimulates imagination, expands perception, and invites viewers to see beyond the visible.

Video Projections

From artistic projections on buildings to interactive models, urban surfaces, and even the sky, we transform places into evocative scenes designed to surprise and inspire. Every image tells a story—brought to life to engage, move, and enhance the surrounding environment.

Governance

Alessandro Mazza